Archive for March, 2010

Bob Cotton

Sunday, March 7th, 2010

This handbook provides all the relevant information for selling and marketing small hospitality businesses in an easy-to-read and easy-to-find format.

Bob Cotton, Chief Executive, British Hospitality Association

Why we need feedback

Sunday, March 7th, 2010

Getting feedback from your guests is essential to gauge whether or not what you’re offering is right for your target audience. Whether it’s positive or negative and whether you agree with it or not it is key to your success.


Daily checks for your hotel website to keep it working hard for you

Sunday, March 7th, 2010

Your website is a marketing and sales tool for your hotel, B&B or guest accommodation that never sleeps. You need to make sure your website is always up to date and working hard for you.


57 ways to get more repeat bookings from existing hotel customers

Saturday, March 6th, 2010

Image of a hotel roomCaroline Cooper – author of Hotel Success Handbook – shares some great tips in this FREE report to generate more profit for your hotel.


Foreword (homepage intro)

Saturday, March 6th, 2010

Thumbnail image of Sally ShalamHotel Critic for The Guardian newspaper: “A handbook to guide you through the marketing maze while you’re realising your dream.”

Read the Foreword…

About the Book

Friday, March 5th, 2010

Cover of The Hotel Success Handbook

Buy the book now button

Who is the Hotel Success Handbook for?

For seasoned hoteliers and those new to running a hotel or B&B alike, the Hotel Success Handbook is packed with practical tips and actions to improve business results.

De-mystifying and explaining good sales, marketing, operations and training practices the Hotel Success Handbook is a guide for owners and managers of small hotels, B&Bs, Restaurants with Rooms, Inns or other guest accommodation.

What’s in the Hotel Success Handbook?

Who wrote the Hotel Success Handbook?

The Hotel Success Handbook contains over 40 combined years of hospitality training, business coaching, sales and marketing experience from Caroline Cooper and Lucy Whittington.

You can read more about the Authors here

Why the Hotel Success Handbook?

Having the best, most thought out, perfectly decorated, spot on location hotel, B&B or guest accommodation is not enough. It is not a field of dreams – just because its built – the guests will not necessarily come! For success in the hospitality trade its vital to have good business know how

The Hotel Success Handbook is a practical guide to marketing actions, sales tips, staff training ideas, operational must dos (and don’ts) to help owners and managers fill their hotel, B&B and guest accommodation with the guests they want.

There is a huge opportunity with current demand for ‘staycations’ and people looking outside of their usual ‘fly and flop’ package holidays to make independent hotels, B&Bs and other guest accommodation businesses a huge success. But it is hard for those running them to know where to start to make that happen.

Should you be collecting fans on Facebook? Attracting a following on Twitter? Still printing glossy brochures? Investing in a booking system? Going organic? Offering all-inclusive?

The Hotel Success Handbook asks the right questions and shows you how to use the answers to push your hospitality business forward, and make it the success it deserves to be.

Buy the book now button

Useful Links

Wednesday, March 3rd, 2010

Impact of Increasing Sales Template

Wednesday, March 3rd, 2010

Marketing Plan Template

Wednesday, March 3rd, 2010

Download Centre

Wednesday, March 3rd, 2010

Intro about the centre…